Digital Marketing

Digital Marketing Services in Port Orange, FL.

Today there are more options than ever to spread the word about your business. From print to radio to television and now the internet, it is hard to decide how your marketing budget should be allocated to get the best exposure possible. When it comes to digital marketing, there are so many different and affordable options to reach more people than ever!

At Small Pond Advertising, we understand the differences for each way of marketing yourself online. We are pros when it comes to utilizing each digital channel to get your business more attention online. Based on your current online presence and what your business sales goals are, we can recommend any of the following digital marketing services to expand your brand presence online to drive leads.

Search Engine Optimization (SEO)

To climb your way up the organic search results to appear on the first page of Google, Small Pond Advertising performs extensive keyword research to find out how people are searching for your business’ products or services. From there, Small Pond performs an SEO strategy that includes:

Content Creation or Optimization

On-Page Optimization

Back End Optimization

Load Speed and Crawl Issue Correction

Blogging with Long Tail Keywords

Link Building Best Practices

SEO is a long-term strategy that requires consistent tweaking and continual adding of new content to get ahead of competitors who are doing the same thing. Skipping SEO or only performing SEO for a short period of time will not help you rank on search.

Search Engine Marketing (SEM)

While SEO is a long-term strategy to increase your business presence constantly, SEM is a quicker solution to get sales immediately for your products or services. Small Pond Advertising will research keywords specific for an SEM campaign, create optimized ad copy that motivates people to call or buy, and constantly monitor the campaign to find ways to lower your spend and increase your results. Utilizing the latest technology and strategies, Small Pond Advertising will work to get your ad seen at the top of results for specific search queries to grab those customers that are ready to buy. When it comes to SEM, you only pay for clicks on your ad which helps keep you in or under budget every month!

Text Marketing

How often does your phone go off and you ignore the message indefinitely? Never! We are incredibly connected to our phones which makes mobile and text marketing solutions the perfect way to reach your audience directly.

When 90% of texts are read within three minutes of being sent, why wouldn’t you send texts to your customers? Work with our consultants to create a customized text club and to create a strategy that builds your text club list full of customers ready to make a purchase.

Reach your customers in an immediate, highly personal and effective way with text marketing. Text marketing produces an engagement rate 6-8 times higher than email and is the perfect way to reach your customers with offers and promotions. An instant offer, a weekly special and incentive for being a loyal customer are all great ways to build business and drive sales.

Text your client base in real time and give them a reason to think of your business. Whether you’re a car wash looking to drive more business during morning hours , a restaurant wanting to attract the lunch crowd or a real estate agent trying to sell a property, a text marketing program is an effective and affordable way to reach your customers.

Small Pond Advertising offers many different methods of mobile and text marketing that allow you to reach into customers’ pockets and send them a message. Our mobile marketing solutions also provide perks to your customer base that act as a customer service tool. Some of the mobile marketing services we provide include:

▷ Digital Loyalty Programs

Everyone hates carrying around stacks of plastic loyalty cards on their keychains or having wallets overstuffed with punch cards. Make life easier for your customers with a simple digital loyalty program including a virtual punch card.

▷ Appointment Reminder Systems

Using a mobile appointment reminder system, you can ask people to confirm their appointment through text messages. This cuts down on time your receptionist has to call and confirm appointments. Another benefit is ensuring your customers make it to their appointment to save your business time and money.

▷ Mobile Coupons

Save on printing costs by texting coupons directly to your customers. Our mobile coupons are custom designed with your colors and logo as well as any images or font you would like that matches your branding. Grab attention with an eye catching mobile coupon to encourage redemption!

▷ Auto Responders

A mobile auto responder program will create a drip campaign for customers who are new to your text program. Auto responders are an excellent way to motivate your text club to make a purchase with your business. You can schedule messages with different special offers gradually to encourage a conversion.

▷ Our Clients Include

Port Orange Chamber of Commerce
Daytona Beach Area Realtors Association
Bingo Glory
New Smyrna Beach Realtors Association

Mobile use is continually growing with over 6 billion active mobile phones worldwide. Be a part of your customer’s mobile space while growing customers with special offers and incentives.

Social Media Marketing

Everyone has their favorite social network where they spend much of their free time. Starting a business profile on major social networks is the perfect way to build relationships with your target audience on their preferred social networks. Small Pond Advertising understands the differences between each social network and can research and create content that fits exactly what your target audience wants to see. Additionally, we will perform engagement on each platform to connect with new audiences and spread your business name further.

Social Media Marketing is more than just posting on social networks and talking to people. A well-rounded social strategy and editorial calendar provided by Small Pond Advertising can support and guide all of your other marketing efforts! The content you put on social can help advertise sales and special offers to increase sales. It can also act as a customer service tool or be used to establish community involvement from your business. Social media can be used to promote your:

Products/Services
Text Club

Website

Store Opening

Event Attendance

Blog

Flyers and Brochures

And More!

Best of all – regularly posting on social media can improve your SEO strategy by increasing your rank in organic search results! If you are ready to see all the benefits of Social Media Marketing, contact Small Pond Advertising today for an estimate!

Reputation Management

There are two important components to brand management, the first is online listing management which ensures your business information is accurate and well populated across the web.

The second is Reputation Management, also known as Review Management. Managing and building your reviews online is extremely important for several reasons. Did you know 88% of people find online reviews as trustworthy as personal recommendations and many will not purchase from a business they found online if they have poor or no reviews? There are so many places customers can leave reviews about your business; it is important to be monitoring all of them for new reviews. Small Pond Advertising can monitor all the major review sites for new reviews and respond to them on your behalf. This helps maintain excellent customer service and shows people researching your business that you are active and ready to help!

If you are interested in representing your business as accurately as possible with brand management, contact Small Pond Advertising today!

Online Listings Management

People are looking for businesses like yours across the internet. Figuring out where they are looking to ensure your business is represented accurately is a daunting prospect. Online Listing Management, OLM, is the best way to ensure your online listings are accurate across the digital landscape. Here at Small Pond, we work with hundreds of online directory sources to keep your Business Name, Address, and Telephone number consistent and correct. Not only does this prevent bad information from surfacing, it helps your organic ranking in online search results!

Our OLM process works directly with the data aggregators that feed the internet. That means we are going straight to the source! We build the foundation and help you maintain online listings that correctly represent your business. Don’t choose a company that creates proxy listings or a band-aid fix. Invest in the long-term solution. Call us for a free online listing analysis and let’s get started today!

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Web Design & Development

We make sure to design a website that is user friendly and meets Google guidelines along with having an appealing layout, design and content that speaks to your customers. No website? No problem. We will build one for you!
Search Engine Optimization

The ability of being found online is both an art and a science. Using our industry specfic optimization techniques, we can help you break through the clutter online and improve your search results.
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Social Media Marketing

Using social media as a way to reach your target audience directly is a powerful and effective strategy. Our social media packages encourage user engagement and work with your other marketing efforts.
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Search Engine Marketing

Targeting consumers when they are actively searching for your product or service is just one of the many benefits of Search Engine Marketing. We make sure you are competitive through a controlled investment and detailed reporting.
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Reputation Management

Do you know what is being said about your business online? It matters. Our tools allow you to monitor your online reviews, engage with your clientele through Review Response and optimize the online experience for your business and your customer.
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Online Display Advertising

Online Display Advertising is all about developing a brand for your company and establishing that brand by applying effective targeting to your prospective customers.
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Online Listings Management

Online listing accuracy is critical to the success of your business. Our telephone book history makes Name, Address and Telephone Number validation and listing consistency second nature to us.
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Mobile Marketing

Reach customers on the device they spend a majority of their time on! Using text marketing and mobile marketing solutions, send customized messages to your customer list on their mobile device.
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